St Austell Brewery will mark its pale ale's fifth birthday with a celebration ale and an almighty pub crawl. We've been told 4.6 million pints of the 4% abv classic English Pale Ale have been sold across the UK since its launch, so there's every reason for a good old knees up.
If you are one of the 78 Nicholson's pubs then there's every chance you will be receiving a visit from the St Austell Brewery staff tomorrow. The team will be visiting pubs from Belfast to Birmingham, Glasgow to Canterbury, and across central London.
A limited edition 5% abv Nicholson's celebration ale will also be available in all Nicholson's pubs for a limited birthday time. The beer will be available in 500ml bottles to take home – a first in the brand's history.
'Drawing on over 160 years of experience, St Austell Brewery was selected to lovingly craft and brew Nicholson’s Pale Ale in its state-of-the-art machinery at its brewery in Cornwall,' Will Prideaux, operations director, told Imbibe.
'At the heart of our ethos is serving the very best British ales at a consistently high quality and Nicholson’s Pale Ale is no exception. Five years later it remains a staple of every Nicholson’s pub across the country. Seeing our Pale Ale in bottles for the very first time is really exciting as our guests will now be able to purchase our much-loved NPA in a gift set for their friends and family to enjoy or to take home themselves.'
Head brewer, Roger Ryman, who will also be spending the day visiting his share of Nicholson’s pubs on the day of the celebration, added: 'Whilst the beer industry has moved on significantly in the five years since we first started brewing for Nicholson’s, great cask beer is unsurpassable and an integral part of British pub culture. Nicholson’s Pale Ale is a quality classic English style ale which is timeless and so it was only right to give its fifth birthday a worthy celebration across the country.'