St Austell sees food sales soar at managed sites

Claire Dodd

Claire Dodd

15 December 2015

Cornish brewer and pub operator St Austell has reported record food sales of £15m across its 25 managed pubs.

The company, which brews Cornish Best and Tribute ale among others, said the figure included some 3,500 lobsters sold in 2015, showing an increased demand for fine dining from pub customers.

The brewer said it has been making a conscious effort to raise the profile of pub food and change perceptions of the pub as a place for quality food and fine dining, with quality dishes made using local ingredients, and cooked to order.

Nick Hemming, catering development manager at St Austell Brewery, said: 'In the last 10 years we’ve seen a huge shift in what people think about pub food and how they now use pubs to eat out, but there’s still more to do.

'So it’s no surprise that our best-selling dish of 2015 is still fish and chips, but also that people are trying new things as evidenced by our huge sales of dishes like mussels and 3,500 lobsters from our Coastal Pub and Kitchen menu.

'We see trends continuously changing and that keeps it exciting as we then develop new interesting and diverse menus to meet demand. However, it’s all underpinned by a commitment to using fresh locally sourced ingredients, cooked to order which is what customers want.'

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