It's here, one of the booziest days of the year, and it's safe to say that pubs, restaurants and bars across the UK are set for a sales hike.
As it gets closer to Guinness-o'clock, purchases of beer and stout are likely to generate each outlet more than £500 through the tills in additional sales.
According to CGA Trading Index, average sales of draught beer through pubs, restaurants and bars increased by 86 pints on St Patrick’s Day last year, while sales of draught stout rose by 56 pints – providing two-thirds of the total 38.8% uplift in alcoholic drink sales on Ireland's national day.
'All signs point to a successful St Patrick’s day and weekend,' said Phillip Montgomery, client director at CGA Strategy. 'Falling on a Friday and crossing over with major sporting events such as the last day of the Cheltenham Festival and an important rugby match between England and Ireland, sales returns on Ireland’s national day seem certain to go from strength to strength.'
With a pint of beer costing an average of £3.32 and a pint of stout £3.66, venues are in for a healthy increase. Let's raise a drink to that.