Star invests £75k in licensee chef support training

Claire Dodd

Claire Dodd

18 February 2016

Star Pubs & Bars, the leased pub arm of Heineken UK, is to invest £75,000 in chef training support for 100 licensees in 2016, following a successful trial in 2015.

The chef consultancy scheme focuses on driving food sales and is tailored to the needs of each individual pub, from those with a fledgling food offer to established food operations. Star’s chef consultancy supported 36 pubs in 2015.

Star Pubs & Bars managing director Lawson Mountstevens said: 'Success is not just about delivering great food, it's about making food a profitable income stream generating maximum sales for licensees. With considerations ranging from kitchen ergonomics to supplier negotiation, it's an incredibly complex and challenging area, especially for licensees without a catering background.

'Star Food is about giving licensees the advantage in a competitive marketplace where customers are demanding on-trend and great value yet ever more premium food and drink. Having witnessed the difference this bespoke chef support makes, we're delighted to be extending it in 2016.'

Training chefs will spend at least two days working with licensees and their kitchen teams at each participating pub. Support will include menu development and new menu training; modern food presentation techniques; food quality and speed of service during peak trading times; increasing GP and yield control, and kitchen standards. It will be delivered by independent chef consultancy firm Food Development Services.

The initiative forms part of 'Star Food', Star's food programme, which was launched in 2015 and aims to help food account for 50% of the estate’s sales by 2020. The estate currently consists of 1,050 sites.

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