Stella Artois Cidre adds 'Sleek Cans' to its range

Gaëlle Laforest

17 July 2015

Just last issue we were looking into the new face of cider – and the category keeps delivering, with the launch of Stella Artois Cidre's new 'Sleek Cans'.

Available exclusively to the on-trade, the canned 330ml format is launching in three variants – raspberry, peach and elderflower.

Emily Kraftman, senior brand manager at Stella Artois, said: 'With the launch of new and smaller Cidre bottle variants in raspberry, peach and elderflower over the last 12 months, we have noticed the success of smaller bottle formats.

'We are constantly looking for ways to increase and improve our product to offer the best possible serve. The new Sleek Cans for our fruit Cidre variants tap into the ever-growing trend within the UK on-trade environment for premium canned drinks; as pubs and bars look to diversify their packaged ranges, and offer more choice in the fridge.'

AB InBev UK, 0870 169 6969

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