The hospitality industry still has a major gender imbalance, with men occupying the majority of senior roles, according to People 1st chief executive Simon Tarr.
His comments come as the skills and workforce development organisation opened nominations for this year's Shine Awards, its annual awards scheme that celebrates the achievements of women working in hospitality, leisure, travel and tourism.
People 1st claims the awards, now in their eleventh year, are the only awards that celebrate women, and the businesses that actively support gender diversity in the sector.
'Our research shows that there’s still a major imbalance between the number of men and women at senior levels across the visitor economy,' he said.
'Creating visible role models for women working in our industries, and celebrating the companies and individuals that are making strides towards a better gender balance, is critical to raising women’s aspirations and helping change businesses' culture to support diversity at all levels.'
The awards form part of People 1st’s Women 1st campaign, which aims to help increase the number of women working in senior leadership roles across the visitor economy.
Categories include rising star, innovator of the year, and best initiative to retain and develop women. The mentor of the year and ambassador of the year categories are open to both men and women. The ceremony will take place in central London on 3 October, while the deadline for entry nominations is 25 May.