Sud de France – the body representing wine, food, tourism and well-being products from the newly extended region of Languedoc Roussillon Midi Pyrénées in southern France – celebrated its 10th anniversary last week.
At its birthday celebrations, Sud de France announced the extension of its brand to include products from the new, bigger region, Occitanie, created earlier in the year.
The new region combines the Languedoc-Roussillon with neighbouring Midi-Pyrénées, adding a wider range of products.
'The extension of the Sud de France brand to include products from the new region Occitanie is very exciting news.' said Isabelle Kanaan, executive director of Sud de France in the UK. 'Both regions are very complementary and their combined strength means that Occitanie is now the largest region in France for wine, agriculture and organic agriculture, with the Sud de France brand providing one easy point of access to it all.'
‘Sud de France has achieved a great deal since its creation in 2006 and it is now widely recognised both in France and internationally,' continued Kanaan. 'In terms of wine, Occitanie is the second most important region in France in terms of exports to China, the average sales price globally has gone up 37.7% in 10 years and 25 % of all French wine exported to the UK comes from Sud de France and this has increased by 11% in value over the past 10 years.'
Sud de France now represents over 3,000 companies and regional producers, and over 9,000 products.