Diageo news

Spirits & Cocktails

Cîroc Vodka debuts Summer Watermelon variant for spritz season

Just in time for your summer menu development, Diageo Reserve has rolled out a new watermelon edition of Cîroc designed specifically with spritz-style

Spirits & Cocktails

Diageo opens entries for World Class 2019

You’ve been waiting with baited breath, and the moment has finally arrived – the 11th-annual Diageo Reserve World Class Bartender of the Year competit

Spirits & Cocktails

Diageo’s Ketel One Vodka unveils new Ketel One Botanical range

Diageo Reserve’s vodka Ketel One has launched Botanical, a collection of fruit-infused spirits distilled with botanicals, in an effort to satisfy heal

Spirits & Cocktails

Diageo preps bartenders for World Class competition with educational tour

In preparation for the launch of the World Class competition in March, Diageo is kicking off an educational tour for UK bartenders called World Class

Spirits & Cocktails

Diageo reveals Glasgow as location for 2019 World Class global finals

Diageo has announced that Glasgow will serve as the location for the global finals of the next Diageo Reserve World Class Bartender of the Year compet

Spirits & Cocktails

Diageo relaunches Belsazar vermouth brand with an eye to building on-trade presence

Diageo has launched German vermouth brand Belsazar into its Reserve portfolio with an eye to upping the vermouth range’s presence in the on-trade.The

Spirits & Cocktails

Diageo sells 19 brands to Sazerac for $550m

Diageo has agreed to sell 19 of its brands to Sazerac for a cool sum of $550m.The transaction will see the Kentucky-based Sazerac Company take ownersh

Spirits & Cocktails

Johnnie Walker releases Game of Thrones-themed whisky

Has the lack of Game of Thrones chat at your bar got you down during the never-ending hiatus between seasons? Cheer up, Podrick: Scotch whisky brand J

Spirits & Cocktails

Diageo reveals Glasgow as location for 2019 World Class global finals

Diageo has announced that Glasgow will serve as the location for the global finals of the next Diageo Reserve World Class Bartender of the Year compet

Spirits & Cocktails

Diageo relaunches Belsazar vermouth brand with an eye to building on-trade presence

Diageo has launched German vermouth brand Belsazar into its Reserve portfolio with an eye to upping the vermouth range’s presence in the on-trade.The

Spirits & Cocktails

Diageo sells 19 brands to Sazerac for $550m

Diageo has agreed to sell 19 of its brands to Sazerac for a cool sum of $550m.The transaction will see the Kentucky-based Sazerac Company take ownersh

Spirits & Cocktails

Johnnie Walker releases Game of Thrones-themed whisky

Has the lack of Game of Thrones chat at your bar got you down during the never-ending hiatus between seasons? Cheer up, Podrick: Scotch whisky brand J

Spirits & Cocktails

BrewDog announces plans to make whisky and rum

BrewDog has announced that it is extending its spirits range Lonewolf beyond gin and vodka to encompass whisky and rum.To close in on these markets, t

Spirits & Cocktails

Last Chance's Daniel Warren snags title of Diageo World Class GB Bartender of the Year

After two days of decidedly Scottish-themed challenges, Daniel Warren of Last Chance in Nottingham was named the Diageo Reserve World Class Bartender

Spirits & Cocktails

BrewDog announces plans to make whisky and rum

BrewDog has announced that it is extending its spirits range Lonewolf beyond gin and vodka to encompass whisky and rum.To close in on these markets, t

Spirits & Cocktails

Last Chance's Daniel Warren snags title of Diageo World Class GB Bartender of the Year

After two days of decidedly Scottish-themed challenges, Daniel Warren of Last Chance in Nottingham was named the Diageo Reserve World Class Bartender