The market seems primed for non-alcoholic spirits to continue their meteoric rise. However, no-abv spirits brands have a few major hurdles to overcome. Kate Malczewski reports.
Clocking in at 6% abv, Mary has been 'created for drinkers looking to moderate their drinking and calorie intake, but not give up alcohol completely or compromise on flavour and taste'.
With the new expression the brand is tapping into the growing demand for low-abv drinks.
No and low drinks were on the menu at our latest Industry Matters event with the WSET. Find out what our expert panel thought.