Pernod Ricard news

News |  Wine

Christmas 2020 – what does it hold for UK bars?

The Christmas trading period has never been so important – or unpredictable. Kate Malczewski explores the measures to make the 2020 festive season both safe and prosperous behind the bar.

News |  Spirits & Cocktails

New Monkey 47 gin is aged in Japanese Oak

Monkey 47 Distiller’s Cut 2020 has spent six months in Mizunara barrels and has been launched to celebrate the brand’s 10th birthday

News |  Spirits & Cocktails

Pernod prepares to propel consumers into venues this Christmas

Pernod Ricard UK (PRUK) has unveiled a programme of activity to help the on-trade this coming festive season.

News |  People & Places

Normal service will not be resumed: Drinking trends after lockdown

As soon as 4 July arrived many venues opened their doors and welcomed back customers. It’s not like before though, lockdown has transformed the landscape and operators will need to adapt to prosper post-Covid. Lucy Britner and Michelle Perrett report.

News |  Spirits & Cocktails

Three Sheets and Pernod Ricard join forces to launch bottled cocktails nationwide

The London bar and the drinks company have invited fellow bars in the capital to create cocktails with Pernod Ricard UK (PRUK) brands, which will be available for delivery anywhere in the UK.

News |  Wine

The drinks industry pulls together to help

With Pernod Ricard’s announcement last week that the company will be donating £250,000 to hospitality charity The Drinks Trust, we take a look at the suppliers and operators trying to help the industry during the coronavirus crisis

News |  Spirits & Cocktails

Pernod Ricard UK + WSET partner to offer free training

2,000 bartenders and hospitality professionals will have access to the WSET Level 1 Spirits course, free of charge.

Promotion

Better together: Pernod Ricard UK's Know Your Neighbour network

Pernod Ricard UK's Know Your Neighbour network champions conviviality and the spirit of togetherness. Imbibe headed up to Manchester to see first-hand how the on-trade can get involved.

Podcasts

SipAdvisor: Listen to our first Imbibe podcast

SipAdvisor by Imbibe is our new monthly podcast and our first episode features all-star line-up: the Artesian’s Anna Sebastian; sommelier Jan Konetzki; beer writer Pete Brown; Club Soda’s Laura Willoughby, and ciderologist Gabe Cook.

SipAdvisor special: Natural wine podcast

Following the announcement earlier this year that ‘natural wine’ has been legally recognised in France as Vin méthode nature, our first  podcast special edition is entirely dedicated to the subject.

SipAdvisor: Episode 2

In the second episode of our podcast, we look at what re-opening might look like for the UK’s pubs bars and restaurants – including an interview with on-trade marketing legend Mark McCullough about the 100 Day Playbook, a muse on PPE for hospitality staff, all accompanied by a glass of English fizz for English Wine Week.

SipAdvisor: How to tackle no shows

SipAdvisor by Imbibe is our monthly podcast. In this third episode, we remember some of the venues that have had to close during the Covid-19 crisis before taking a closer look at the problem of no shows

News |  Spirits & Cocktails

Three Sheets and Pernod Ricard join forces to launch bottled cocktails nationwide

The London bar and the drinks company have invited fellow bars in the capital to create cocktails with Pernod Ricard UK (PRUK) brands, which will be available for delivery anywhere in the UK.

News |  Wine

The drinks industry pulls together to help

With Pernod Ricard’s announcement last week that the company will be donating £250,000 to hospitality charity The Drinks Trust, we take a look at the suppliers and operators trying to help the industry during the coronavirus crisis

News |  Spirits & Cocktails

Pernod Ricard UK + WSET partner to offer free training

2,000 bartenders and hospitality professionals will have access to the WSET Level 1 Spirits course, free of charge.

Promotion

Better together: Pernod Ricard UK's Know Your Neighbour network

Pernod Ricard UK's Know Your Neighbour network champions conviviality and the spirit of togetherness. Imbibe headed up to Manchester to see first-hand how the on-trade can get involved.

Promotion

Pernod Ricard invests £5m to support the on-trade and communities this Christmas

Pernod Ricard UK is spending £5m this Christmas in a number of initiatives to support the on-trade and its bartenders, with a good old splash of community festive goodwill on top.

Promotion

Pernod Ricard launches global campaign to foster conviviality

Pernod Ricard has launched its first major global corporate campaign to encourage conviviality in a world that places less value on in-person interact

News |  Spirits & Cocktails

Pernod Ricard pushes food and cocktail matching

Food and wine pairing has long been a go-to method of upselling.

News |  Spirits & Cocktails

Pernod and Matthew Clark launch We Love Gin initiative for businesses

As we’re all aware, gin is still big business, and now Matthew Clark has partnered with Pernod Ricard to form a new initiative, imaginatively called ‘

Promotion

Pernod Ricard invests £5m to support the on-trade and communities this Christmas

Pernod Ricard UK is spending £5m this Christmas in a number of initiatives to support the on-trade and its bartenders, with a good old splash of community festive goodwill on top.

Promotion

Pernod Ricard launches global campaign to foster conviviality

Pernod Ricard has launched its first major global corporate campaign to encourage conviviality in a world that places less value on in-person interact

News |  Spirits & Cocktails

Pernod Ricard pushes food and cocktail matching

Food and wine pairing has long been a go-to method of upselling.

News |  Spirits & Cocktails

Pernod and Matthew Clark launch We Love Gin initiative for businesses

As we’re all aware, gin is still big business, and now Matthew Clark has partnered with Pernod Ricard to form a new initiative, imaginatively called ‘