Alex Kratena and Monica Berg's ready-to-drink serves, created during lockdown, are now available for on- and off-trade sales
The collection features cocktails that their award-winning bar, Tayēr + Elementary, is known for, including the Palo Santo Gimlet (26.2% abv), Sandalwood Martini (30.9% abv) and Bergamot Margarita (23.1% abv), all of which are featured on Imbibe's regular Favourite Things video.
Each recipe has been kept exactly the same as what is served at the venue, and the serves are presented in 300ml brown bottles with the bar's signature branding.
'We are delighted to announce this new partnership with Cask Liquid Marketing who have a proven track record of building craft brands such as ours,' said Berg, co-wwner of Tayēr + Elementary. 'Following the effects of the Covid-19 pandemic, we wanted to provide an opportunity for consumers to enjoy our cocktails, even if they are unable to travel. We are excited to expand our distribution opportunities with Cask to reach an even wider audience across the UK.'
Stu Ekins, co-founder and director of Cask Liquid Marketing, commented on the collaboration: 'The past few months have seen increased consumer interest for premium pre-batched and bottled cocktails that can be enjoyed at home. Tayēr + Elementary is one of the leading bars, by two of the best bartenders in the world and Tayēr Cocktails will deliver an ultra-premium product to consumers looking to elevate their at home drinking experience. We will be working with Alex and Monica to employ a strong off-trade / DTC sales strategy as well as identifying on-trade opportunities.'
For full-range information, visit caskmarketing.com, and for sales enquiries, contact firstname.lastname@example.org