Tennent Caledonian launches Gluten Free T

30 August 2016

Coeliacs rejoice... The gluten-free trend is slowly making its way onto the beer scene, starting with Scottish breweries in particular.

Scotland's leading brewer Tennent Caledonian has launched Gluten Free T, a premium lager coming in at 5% abv. The beer is now available in selected pubs and bars across Scotland.

With the UK gluten-free market now worth £210m, it is the second largest in Europe. With 73% of consumers reported to feel more could be done for those who forgo gluten, this offers the perfect opportunity for the trade to seize.

'Gluten Free T has been a great success in Italy. We've had excellent feedback from customers who have chosen to stock our Gluten Free T lager so far, and look forward to seeing how the brand grows in the coming months', said Keith Lugton, Tennent Caledonian's master brewer. 'Providing a diverse range of options has never been more important when catering for modern consumers.'

'More consumers than ever before are avoiding ingredients such as gluten and it's crucial that our customers are able to respond to changing tastes. Gluten Free T is also a great tasting lager and we're confident it'll appeal to those who just love a delicious beer. We're pleased to offer our drinkers increased choice and our customers the chance to take advantage of this sales opportunity,' he concluded.

Last week Kieran Middleton, brewery manager for another gluten-free loving brewery, Bellfield, commented on the market opportunity and potential growth for businesses, saying: ‘We are continuing to see momentum building in the demand for gluten-free food and drink, both in the UK and internationally'.

Tennent's new beer is available in 300ml bottles to the Scottish on-trade, and is also going into selected Tesco stores in Scotland from 14 September.

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