Tennent’s Lager owners Tennent Caledonian has announced a 12-month price freeze for the Scottish independent on-trade.
The move comes as the company changes the trading name of its sales and distribution company from Wallaces TCB to Tennent’s.
The brewer said the move is intended to support Scotland's hospitality industry, as it looks to become a 'one stop shop' for the licensed trade. It currently distributes over 2,000 beer, cider, wine, spirit and soft drink products.
Alastair Campbell, who was appointed MD of Tennent in summer 2015, said: 'Scotland's pubs, club, hotels and restaurants are at the heart of our communities and part of the social fabric of our cities, towns and villages.
'We understand the challenges they’re facing and, while other brewers have announced price increases to the trade, we are pleased to freeze the wholesale list price of our leading draught brands including Tennent's Lager, Caledonia Best, Magners Original Ice Cold Cider, Heverlee and Menabrea for the year ahead. This is further evidence of our support of the trade, allowing owners to direct greater investment into their businesses and help sustain jobs.'
'Scotland’s licensed trade is a huge part of the local economy, contributing nearly £1.5 billion in value and employing over 71,000 people. We remain resolute in our support of it.'
Campbell claimed Tennent Caledonian has invested £40 million in supporting the on-trade over the past five years.