On-trade tequila value is growing at twice the rate of volume in the UK, according to figures released today.
Close to 1.9 million bottles of tequila were sold in our bars, pubs and restaurants last year, the Wine & Spirit Trade Association has revealed. Sales were up 3% in volume and 6% in value (12 months to 31/12/16). This increase means the agave wonder is now worth a healthy £160m.
'[The figures] indicate that people are increasingly buying premium tequilas,' Miles Beale, chief executive of the Wine and Spirit Trade Association told Imbibe.
'We have seen a growing number of specialist tequila bars and tequila masterclasses popping up in the UK recently as consumers are enjoying tasting and learning more about the provenance of premium tequilas.'