Tequila value grows at twice the rate of volume in UK on-trade

19 April 2017

On-trade tequila value is growing at twice the rate of volume in the UK, according to figures released today.

Close to 1.9 million bottles of tequila were sold in our bars, pubs and restaurants last year, the Wine & Spirit Trade Association has revealed. Sales were up 3% in volume and 6% in value (12 months to 31/12/16). This increase means the agave wonder is now worth a healthy £160m.

'[The figures] indicate that people are increasingly buying premium tequilas,' Miles Beale, chief executive of the Wine and Spirit Trade Association told Imbibe.

'We have seen a growing number of specialist tequila bars and tequila masterclasses popping up in the UK recently as consumers are enjoying tasting and learning more about the provenance of premium tequilas.'

Related content

News |  Wine

On-trade is ‘key’ to growing champagne value sales in UK

The on-trade has a crucial role to play in helping to reverse declining sales of champagne in the UK, according to Vincent Perrin, CEO of the Comité C

News |  Beer & Cider

Budweiser Brewing Group dominates UK volume sales

The AB InBev subsidiary has become the UK’s top-selling brewer by volume.

News |  Spirits & Cocktails

Tequila Fortaleza finally comes to the UK

Ring the alarm bells, for it is happening: Tequila Fortaleza is coming to the UK at long last.While it's found a way to end up on some back bars over

News |  Beer & Cider

BrewDog grows UK sales by 130% in 2015

Scottish craft brewery BrewDog has reported it grew turnover to £45m last year, a 52% increase on 2014, with UK sales up by 130%.Flagship beer Punk IP