The Alchemist opens ninth site

Imbibe Editorial

Imbibe Editorial

23 March 2017

The Alchemist opened the doors of its new venue in Newcastle upon Tyne for the first time this week and has vowed to wow cocktail-loving Geordies.

The first Alchemist (pictured) was launched in Manchester’s Deansgate in 2010 on the site of a former 19th century ‘den of iniquity and alchemy’, which gave the bar its name.

By 2015 owner Living Ventures had grown the estate to four – two in Manchester, one in Leeds and one in London – with a turnover of £11.3 million and 250 staff. It was snapped up by Palatine Private Equity as part of a management buyout, with Palatine injecting £12 million equity and Santander Bank stumping up another £6.5 million.

Newcastle city centre is an obvious destination for us because our target market is urban, savvy, fun-loving professionals

Simon Potts

It has used the cash injection to go on an expansion drive and the Newcastle venue is its ninth. There is one in Birmingham and the London outlet, but the rest are all in the north of England.

'Newcastle city centre is an obvious destination for us as a brand because our target market is urban, savvy, fun-loving professionals who are after something that little bit different,' Simon Potts, managing director at The Alchemist, said.

The group describes itself as a gathering of 'scientists and mad men, exploring and inventing, twisting and changing with the world around us, mixing unexpected ingredients with unconventional equipment and remarkable craftsmanship to create cocktail concoctions worthy of a true alchemist'.

The new site is in Newcastle’s £25 million Intu Eldon Square development, and sits alongside restaurants such as TGI Fridays, Tapas Revolution, Ed’s Diner, Frankie & Benny’s, Chiquito, Bella Italia, Handmade Burgers and Giraffe.

The Alchemist signed a 25-year lease for 6,600 sq ft of space, and created 80 jobs for the city in the process.

The menu features 57 cocktails divided into nine categories: Fresh, Light Summer Drinks; New Classics; Creamy; Fruity; Non-Alcoholics; Serious Spirits & Fruit Flavours; Drinks for Four; Low Alcohol; and Spirit Led, Dark & Serious or Plain Delicious.

 

Related articles

News

The Alchemist to open tenth site in Chester

The Alchemist has chosen Chester City centre as the site for its tenth opening since its inception six years ago.Having acquired a 21-year leasehold f

News

Stonegate Pub Company to reinvent former Walkabout site

Following the closure of its Aussie-tropolis Walkabout venue in London's Temple, Stonegate Pub Company is looking to spice things up by opening a seco

News

Drake & Morgan to expand outside of London, with new Edinburgh site

The Refinery and Anthologist operator Drake & Morgan is to expand outside of London for the first time, with the opening of a new bar and restaurant i

News

Innis & Gunn opens fourth Beer Kitchen

Scottish brewer Innis & Gunn is to open its fourth and largest ‘Beer Kitchen’ pub today, with a site on Ashton Lane in Glasgow’s West End.The site, de