The Alchemist opened the doors of its new venue in Newcastle upon Tyne for the first time this week and has vowed to wow cocktail-loving Geordies.
The first Alchemist (pictured) was launched in Manchester’s Deansgate in 2010 on the site of a former 19th century ‘den of iniquity and alchemy’, which gave the bar its name.
By 2015 owner Living Ventures had grown the estate to four – two in Manchester, one in Leeds and one in London – with a turnover of £11.3 million and 250 staff. It was snapped up by Palatine Private Equity as part of a management buyout, with Palatine injecting £12 million equity and Santander Bank stumping up another £6.5 million.
Newcastle city centre is an obvious destination for us because our target market is urban, savvy, fun-loving professionals
It has used the cash injection to go on an expansion drive and the Newcastle venue is its ninth. There is one in Birmingham and the London outlet, but the rest are all in the north of England.
'Newcastle city centre is an obvious destination for us as a brand because our target market is urban, savvy, fun-loving professionals who are after something that little bit different,' Simon Potts, managing director at The Alchemist, said.
The group describes itself as a gathering of 'scientists and mad men, exploring and inventing, twisting and changing with the world around us, mixing unexpected ingredients with unconventional equipment and remarkable craftsmanship to create cocktail concoctions worthy of a true alchemist'.
The new site is in Newcastle’s £25 million Intu Eldon Square development, and sits alongside restaurants such as TGI Fridays, Tapas Revolution, Ed’s Diner, Frankie & Benny’s, Chiquito, Bella Italia, Handmade Burgers and Giraffe.
The Alchemist signed a 25-year lease for 6,600 sq ft of space, and created 80 jobs for the city in the process.
The menu features 57 cocktails divided into nine categories: Fresh, Light Summer Drinks; New Classics; Creamy; Fruity; Non-Alcoholics; Serious Spirits & Fruit Flavours; Drinks for Four; Low Alcohol; and Spirit Led, Dark & Serious or Plain Delicious.