The Benevolent plans a revolution

Robyn Black

Robyn Black

15 January 2020

The drinks industry charity is planning to make significant changes in what it's calling a ‘revolution, not evolution’.

Chairman Michael Saunders told guests at the recent Vintners’ Company Annual Lunch in aid of The Benevolent, that the changes would be aimed at broadening the charity’s reach.

Saunders said that The Benevolent was at a crossroads and whilst the existing support of over 1,000 individuals was a success, much more needed to be done to reach the 600,000 people that the UK industry consists of.

The Benevolent’s chief executive, Ross Carter, has been tasked with implementing the changes.

We want to fill a gap where the NHS can’t or won’t currently provide support

Ross Carter, chief executive of The Benevolent

Carter told Imbibe that initially he would be focusing on engaging those in the production, import, distribution and retail sectors of the trade, as well as maintaining reach the areas where the charity is currently strong, such as the supply chain.

The charity will also be looking to the beer industry to boost its traditional support base of wine and spirit companies.

‘In practical terms we will also be increasing the services we provide and making them more relevant to the modern drinks trade,’ Carter explained.

‘That will mean more initiatives and support around things like mental health issues, alcohol and substance abuse, and problems around sleep, for example. We know that the circumstances of people working in the industry are particularly unique, with shift work and the availability of alcohol. We want to fill a gap where the NHS can’t or won’t currently provide support.’

Carter is hoping that the first of these changes will be implemented within months with more services going live throughout 2020 and 2021.

More details about the changes will be announced at The Benevolent Ball on the 12th March, the charity said.

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