The charities helping the hospitality industry through Covid-19

Millie Milliken

Millie Milliken

20 March 2020

From emergency funds and HR advice, to training support and mental health care, we’ve rounded up some of the charities and initiatives that can help hospitality workers amid the coronavirus crisis

Budweiser Brewing Group launches Save Pub Life

Save Pub Life has been launched to help safeguard the future of pubs during the covid-19 crisis. Open to pubs, bars and restaurants, the programme encourages pubgoers to buy a gift card which they can spend at the pub when it reopens. The group will also match the value of the gift card (up to £1m) and the full matched amount will go straight to businesses within two weeks of when they need it the most.

Budweiser Brewing Group will also be providing marketing and social media materials, as well as encouraging people to email their favourite pub and tell them to join up.

All pubs need to do is sign up here.

The Drinks Trust

Industry charity The Drinks Trust (formerly The Benevolent) has launched a campaign to support members of the hospitality industry through these difficult times and raise money to help deliver support.

Funds raised will be spent on increasing the capacity of the charity’s helpline as well as the amount of free therapy services for people suffering from anxiety amid this time of uncertainty. It will also be looking to supply guidelines to individuals, as opposed to businesses, delivering information to keep people informed of their options.

HR specialist Tracy Jones is working with the trust to help answer any questions that members of the hospitality industry may have. Subscribe to the advice here.

It is also calling on industry businesses to renew or become business partners of The Drinks Trust, as well as encouraging those who can, to donate. 

Donate and/or get help here 

Tipjar and Hospitality Action's Hospitality Workers Emergency Fund

Peer-to-peer tipping platform Tipjar and Hospitality Action have teamed up to create a fund to help hospitality workers struggling to pay rent or bills, or feed themselves and their families.

‘This industry built so many of us, we wanted to do what we could to help in return, and we had access to the technology to do so,’ said Tipjar founder James Brown. ‘We have partnered with Hospitality Action and have built a platform for businesses and communities to donate funds for workers in their city or town, or if they want to raise money for staff in their specific local pub they can apply to do so.’

100% of the money raised will go to Hospitality Action, which will distribute the funds to those in need. People can request that towns or venues have their own pages set up, and the proceeds will go straight to the staff.

Donate, download a fundraising pack, or apply for a grant now

Hospitality Health 

The Scottish charity provides well-being support for employees and employers in the hospitality industry, assisting employees with dealing with the stresses of working in the industry, while also helping employers to become better managers.

While the team is holding emergency meetings to see how they can further help workers in light of recent events, they already have helpful resources for those looking for help with their mental health now, covering drug and alcohol abuse, resilience and mental health & wellbeing.

Get help here

The Licensed Trade Charity and Kopparberg

As well as reviewing and researching the latest updates on the coronavirus crisis in relation to the trade, the Licensed Trade Charity has also partnered with Kopparberg for the 'Together We Can' campaign to support the hospitality industry in the UK.

The public can pledge £20 or more to the LTC and in return receive a case of either Kopparberg's Strawberry & Lime cider or Strawberry & Lime gin & lemonade cans to their homes. 100% of proceeds will go to the LTC.

The charity also offers practical advice spanning debt, housing, employment law and benefits (including a benefits calculator for you to use to see what you and your family are entitled to).

The team has put together a web page with helpful links and information here

Springboard UK 

The charity, which works to train people looking for a career in hospitality, offers the free Diageo Learning for Life Hospitality Elevator. The course is aimed for people currently employed in bartending roles but aren't in full-time contracts.

It takes place over four days in total, with one-day modules held over a three-month period.

The qualifications and skills earned include: BIIAB Scottish Certificate for Personal Licence Holders (Scotland) or BIIAB level 2 Award for Personal Licence Holders (England and Wales); World Host Principles of Customer service or BIIAB Customer Service Excellence; cocktail training; and Diageo Bar Academy spirits & beer training.

Sign up here



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