The Drinks Trust welcomes new Patrons

22 January 2021

The Drinks Trust has welcomed a new Chair of Trustees and Patrons

Imbibe Live charity partner, The Drinks Trust, has announced a new Chair of the Board of Trustees, Troy Christensen as well as three new Patrons, Ian Burrell, Becky Paskin, and Jaega Wise.

Troy Christensen, CEO of Enotria&Coe, joined the charity’s Board of Trustees in 2018 and commented; “This remarkable charity has represented and defended employees of the wine and spirits industry for over a hundred years. After the unbelievable challenges 2020 presented to our industry through the impact of Covid and government policy, this is a very relevant time for The Drinks Trust."

In March last year, the charity introduced its Patron program, intending to raise awareness and increase the charity’s reach and impact.

Joining the program is Ian Burrell also known as The Rum Ambassador, who has established himself as the world's only recognised Global Ambassador for the category. Ian is a regular speaker at Imbibe Live and his passion for rum has not only inspired drinks professionals but taught thousands of global consumers about the spirit. 

Becky Paskin is a UK-based spirits journalist, whisky specialist, and consultant who has been writing about drinks for over 13 years. She became the first journalist to gain a General Certificate in Distillation (GCD) with the Institute of Brewing and Distilling – a qualification usually reserved for distillery operators and is a member of exclusive society Keepers of the Quaich.

Drinks expert and broadcaster, Jaega Wise won the coveted title of Brewer of the Year in 2018 and Best Beer Broadcaster in 2020. She is the Head Brewer of East London based micro Wild Card Brewery. Combining expertise in engineering, mathematics, and logistics, she has been leading the brewing team at Wild Card since 2012.

These appointments join existing patrons Matthew Rhys, Jancis Robinson MW OBE, and Olly Smith as well as Founder Patron, Tom Yusef who said, “The help and time from our new patrons to further our causes whilst helping The Drinks Trust to reach new audiences is greatly appreciated. We are excited to be working with such dynamic and inspirational people in the drinks industry”.

To find out more about The Drinks Trust, visit  

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