The London Cocktail Club has launched a £750,000 crowdfunding campaign called #RaiseTheBar, in a bid to triple the size of its estate over the next few years.
The company – which was founded by JJ Goodman and James Hopkins in 2008 with a site in Covent Garden – hopes to have 15 sites by 2020. Current sites also include Goodge Street, Shaftesbury Avenue, Oxford Circus, Shoreditch and Islington. The group has a customer database of 60,000 subscribers, and claims to have served 125,000 new guests at its venues over the last 12 months.
The duo says the long-term ambition is to expand globally, as well as to other cities in the UK. However London will remain the focus for the next few years, with three new sites planned by the end of 2016.
Goodman said: 'The London Cocktail Club opened on New Year’s Eve 2008, on a budget so tight, no-one thought it would succeed. [This is] an incredible opportunity to make our family bigger and give our actual fans the chance to be a part of it. Our core values are all about serving everybody so we loved the idea that our customers can become our investors… What better way to grow our family than to allow everyone to get involved? It was a no brainer.'
The campaign, which launches today on Crowdcube, will run throughout March and is being backed BBC ‘Dragon’ Sarah Willingham and chef Raymond Blanc, who both sit on the company’s board of directors. Investors can part with sums ranging from £150, which includes a free cocktail reward, to over £100,000, which entitles the investor to a permanent 20% discount, and a free first round at any venue.
Campaign cocktail ‘Show Me The Money’ is available in all London Cocktail Club venues throughout March, priced at two for £12. Investor parties are being held throughout the month, including an investor ‘drop-in day’ at LCC Oxford Circus on 2 March, and parties with Raymond Blanc and Sarah Willingham on 22 and 23 March, respectively.
And don't miss the campaign video on Vimeo.