The North beats the South when it comes to serving a good pint according to the first Cask Marque and Vianet Beer Quality Report.
Beer represents around two-thirds of wet sales in the pub sector. With dirty beer lines the worst crime – over 90% of consumers said they’d never return if served a bad pint – the North East topped the line cleanliness charts while the South West came out worst, with over 40% of lines deemed unclean.
Warm beer was one other key bugbear, leading not only to less orders, but more wastage due to fobbing. Data from iDraught, Vianet’s real-time monitoring sensor, showed that 6% of pints were served at the wrong temperature, with the summer months being the worst. While 7% of lagers were served too warm, the figure rose to 13% for stouts.
iDraught provides real-time monitoring of flow, temperature and line cleanliness in almost half of Britain’s pubs, including the likes of Marston’s, Enterprise Inns and St Austell.
Just like food and cask ales, kegged beers have a limited cellar life, meaning quality suffers if throughput is too slow. Research suggests that the nation’s quest for variety has led to an over-abundance of taps on the bar, another trigger for less yield.
Tightening up on all these areas could add over £300m to the coffers, the Quality Report says.