Kicking off on 1 April, Coffee Cocktail Month will feature over 350 outlets from all across the country, aiming to drive awareness of leading coffee liqueurs, promote coffee in cocktails and highlight the profit opportunities for the on-trade.
But forget the classic Espresso Martini (well, don't actually forget it), the brand will be championing its Flat White Russian, Tia Coffee Tonic and Tia Iced Popcorn Frappé, among other creations.
Back in the capital, Tia Maria’s serves available at various venues, including Scout and The Gibson. Each will create unique Tia Maria serves, such as The Gibson's Patrick’s Cake, made with Tia Maria, vintage Campari béchamel, fresh lemon, mandarin, and wood smoke honey, served with a traditional Victoria sponge cake.
Much like other drinks-focused festivals, Tia Maria will provide a branded map showing the exact location of the bars, which will be available on the Drink Up London website. Bartenders and cocktail-lovers alike will also be able to sign up to the Tia Maria Coffee Cocktail Academy, a series of masterclasses on all things coffee cocktail-related.
'The coffee category is currently in growth, with 70 million cups of coffee being drunk in the UK every day,' said Gemma Monaghan, on-trade marketing manager at Tia Maria. 'There’s a growing trend towards the coffee cocktail, presenting outlets with a huge opportunity to drive incremental sales and cash margin.
'Alongside the Tia Maria Espresso Martini, we’ll also be inspiring outlets with a variety of new serve options to demonstrate the lucrative coffee cocktail opportunity and further push our mission to drive the Coffee Revolution.'