Trade gets behind Mexican earthquake relief effort

26 September 2017

Tequila & Mezcal Fest has announced it will donate a percentage of ticket sales to the Mexican earthquake relief effort as the trade attempts to help those devastated by the natural disasters which hit the region earlier this month.

As Mexico starts the long and painful process of coming to terms with the destruction of property and loss of life following the earthquakes and begins to rebuild, the drinks trade has called on its peers to help the worst affected regions in Central Mexico and Oaxaca. #Fuerza Mexico has been trending on social media as more and more people get behind the cause.

'Our thoughts are with everyone affected by the earthquake in Mexico. Tequila & Mezcal Fest will contribute with a percentage of all ticket sales through our website to both The Cruz Roja Mexicana and TOPOSMX to support the relief efforts on the ground,' founder Eduardo Gomez said.

Many areas have been completely destroyed and rescue operations are still underway as rescuers search for survivors. A rescue group known as The Moles (Los Topos), formed after the 1985 earthquake when local authorities were overwhelmed by the scale of devastation, has once again provided privately funded support to the disaster.

'So far the national and international support has been great but it will take weeks/months for Mexico and those affected to recover of this disaster. We need to keep helping. Thanks to everyone in our community who's doing their part to help people to recover,' Gomez added.

There are a number of ways to help donate, for more information on the organisation above, or learn about how to donate to the aid effort in Oaxaca then click here. 

Related content

News |  Beer & Cider

New distributor Drinkscraft introduces top Mexican craft beers to UK on-trade

Drinkscraft, set up by Hawkes' former head of sales David Bridge-Collyns, has announced that top Mexican craft beer labels Propoganda and Loba are the

News |  Beer & Cider

Foster's gets on-trade refresh

Heineken has refreshed the on-trade look of Foster’s in response to consumer feedback.The brand’s instantly recognisable lettering has been given a mo

News |  Wine

Chile's wineries 'shaken but not broken' by earthquake

Reports from Chilean wineries suggest that they are relatively unscathed by the 8.3 magnitude earthquake that hit the country on Wednesday evening.

News |  Spirits & Cocktails

Eduardo Gomez on his top trade picks for Tequila & Mezcal Fest 2017

As Tequila & Mezcal Fest readies itself for 3,000 agave enthusiasts to descend on the Old Truman Brewery later this month, there will be a tinge of sa