Trade Soho unveils new wine cellar in partnership with Coravin

Jacopo Mazzeo

Jacopo Mazzeo

23 September 2019

Soho club Trade has announced that it is now offering its members an exclusive selection of fine wines to sample by the glass thanks to a new partnership with preservation systems company Coravin

The selection, aptly named Coravin Cellar, features 300 fine and rare wines, including some from co-founders Xavier Rousset and Gearoid Devaney’s personal collection.

‘We are very excited to be launching the Coravin Cellar,’ said Rousset. ‘I have closely followed [founder] Greg Lambrecht and Coravin since it launched in 2011, and think it is the most innovative and reliable system available.’

A special selection of wines, dubbed the Little Black Book, has been available since the club’s launch last January. However, guests could only order these wines by the bottle. With the introduction of the Coravin Cellar, Trade’s guests now have the opportunity to enjoy a wide selection of hand-picked fine wines without having to buy the entire bottle.

‘We still have the Little Black Book which guests can browse and choose wine by the bottle from, while the wines in the Coravin Cellar, which are also available by the glass, won’t be listed anywhere,’ Trade general manager Michael Burke told Imbibe.

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