Ahead of World Gin Day this Saturday (13 June), new figures show Brits bought 83 million bottles of gin last year, worth over £2.6bn (Nielsen, Jan to Dec 2019)
That represents double the amount spent on gin compared to just two years ago.
The Wine & Spirit Trade Association (WSTA) unveiled the figures ahead of World Gin Day to show how the popularity of gin has grown in recent years.
The stats show sales beginning to rise back in 2013 and continuing in that vein over the following three years. By 2016 the ‘ginaissance’ was experiencing double-digit growth in both volume and value sales, with 2018 experiencing a peak growth period where volume sales were up 42% and value sales a whopping 50%. Last year, gin sales continued to grow, albeit at a slower pace.
There’s further good news for the category, as sales continue to grow, even in lockdown. The latest reports show that gin is the best-selling spirit for online shoppers since March and behind only wine and beer as our most popular digitally-secured tipple, according to CGA figures.
Gin remains popular abroad as well. According to latest HMRC figures, the UK exported £672m worth of British gin in 2019.
WSTA chief executive, Miles Beale, said: ‘Gin sales continued to grow throughout 2019 despite a number of predictions that the bubble will have to burst soon.
‘We knew that growth in the gin category would slow eventually, it was always inevitable given the incredible numbers we were seeing from 2016 onwards. We remain optimistic that British gin will continue to create a stir at home and abroad as our innovative distillers continue to produce new colours, creations and botanical masterpieces.’