UK’s first mead forum pushes mead cocktails

Imbibe Editorial

Imbibe Editorial

06 April 2018

Mead is making a comeback. The honey ferment, once beloved by the vikings, was the subject of its own forum in Birmingham earlier this month at the UK’s first dedicated mead and cocktail bar The Vanguard.

Bar owner Sam Boulton teamed up with Lyme Bay Winery, which produces seven styles of mead in the UK, with the aim of reviving this long dormant category.

Bizarrely enough, over in America the resurgence is already underway, as fans of Game of Thrones reach for the same drink as their favourite characters. The Brits aren’t quite as easily swayed by the show, however, and replicating this success is set to present some challenges.

‘Often, there just isn’t the fundamental understanding around the product,’ said Martin Litt, from Lyme Bay Winery. ‘Mead is made from fermented honey rather than apples or hops, which means it’s not just a new product for the market; it’s a whole new category.’

So just how is the mead forum planning to get mead back behind bars? Boulton believes cocktails are the answer. ‘The wild flavour combinations and the deep, honey body of meads makes them an ideal addition to creative cocktail recipes,’ he said.

He has come up with classic twists such as a Rhubard Mead Negroni and Mead Espresso Martini to demonstrate the versatility of the category.

Related articles

Spirits & Cocktails

Birmingham bar The Vanguard unveils mead-focused cocktail menu

When you think of mead, what’s the first thing that springs to mind? Game of Thrones-style feasts and overflowing goblets, perhaps.

News

Gosnells looks to lure wine drinkers with revamped low-abv mead

Mead has long sat, perhaps uncomfortably, at a rather obscure intersection of wine and beer.

News

Lyme Bay launches new mead aimed at on-trade

English cidermaker and winemaker Lyme Bay has launched a new sparkling mead called Yore, designed specifically for the on-trade.Made in Devon using En

Beer & Cider

Gosnells gets trendy with new canned mead range

Peckham-based mead producer Gosnells has launched a range of four canned meads.