Spain is one of the fastest-growing countries in the on-trade, with success driven by a combination of new classics, old stalwarts like Rioja and exceptional value for money, according to Enotria’s head of wine buying, Harriet Kininmonth.
'Sales in the independent on-trade have grown 13% in the last year,' she told Imbibe. 'When I started eight years ago, no-one even knew what Albariño was, now everyone has one.'
According to Kininmonth, value for money lies at the heart of the country’s success.
'We have a second-to-none range of house wines from Spain at around the £5 [trade level] mark – the consistency is fantastic and that’s really driven sales. With Spain, you often get a bit of age at really good prices.'
Though best known for its Italian range, Enotria has added a lot of Spanish producers to its portfolio recently, with the likes of Chivite (Navarra), Fillaboa (Galicia) and Abadia Retuerta (Ribera del Duero) all joining in the last two years. More recently they lost Marques de Riscal, but added Ramon Bilbao and Sierra Cantabria from Rioja.
'I’m still discovering more every year,' said Kininmonth. 'We’ve got 27 producers from 30 regions now. We’ve never had a Spanish range of this calibre before.'
While you're here…
Have you registered for the on-trade’s favourite drinks show yet? Imbibe Live is taking place on 3-4 July at Olympia London.
If you don't already know, Imbibe Live is the innovative and interactive annual exhibition for anyone who sources, buys or serves drinks in the licensed on-trade. From sommeliers to buyers and from managers to publicans and bartenders, this essential date in the drinks calendar will see the industry’s finest come together.
Register today: https://www.imbibe.com/live
We can’t wait to see you there!