Value and classics driving Spanish growth for Enotria

Chris Losh

Chris Losh

13 June 2017

Spain is one of the fastest-growing countries in the on-trade, with success driven by a combination of new classics, old stalwarts like Rioja and exceptional value for money, according to Enotria’s head of wine buying, Harriet Kininmonth.

'Sales in the independent on-trade have grown 13% in the last year,' she told Imbibe. 'When I started eight years ago, no-one even knew what Albariño was, now everyone has one.'

According to Kininmonth, value for money lies at the heart of the country’s success.

'We have a second-to-none range of house wines from Spain at around the £5 [trade level] mark – the consistency is fantastic and that’s really driven sales. With Spain, you often get a bit of age at really good prices.'

Though best known for its Italian range, Enotria has added a lot of Spanish producers to its portfolio recently, with the likes of Chivite (Navarra), Fillaboa (Galicia) and Abadia Retuerta (Ribera del Duero) all joining in the last two years. More recently they lost Marques de Riscal, but added Ramon Bilbao and Sierra Cantabria from Rioja.

'I’m still discovering more every year,' said Kininmonth. 'We’ve got 27 producers from 30 regions now. We’ve never had a Spanish range of this calibre before.'

 

 


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