Virtuous Vodka launches in the UK

20 March 2017

All-natural spirits are so on-trend right now, and if you’re looking for another oh-so-clean spirit to add to your back bar, try Sweden’s Virtuous Vodka.

Launching to the UK on-trade, Virtuous Vodka is made from 100% organic ingredients with a portfolio of four flavours: Blond, Bitter Lemon, Raspberry and Ginger. The spirit is made using a base spirit of Swedish rye and has no added sugars or aromas.

Column-distilled once, the resulting vodka is described as having a sweet, peppery scent reminiscent of fresh baked bread and light notes of fruit. To follow, the palate is described as pure and smooth, with a fresh, sweet bitterness and touch of spice.

Ideal for mixing in long drinks and cocktails, Raspberry is flavoured with organic raspberries, Bitter Lemon with organic lemon peel and Virtuous Vodka Ginger with organic ginger.

'As a company we believe in three things: true flavours, sustainable business and braveness, and that’s how we produce our vodkas,’ said Claes Stenmark, founder of the brand. ‘We only say yes to the real deal and no to stuff created in laboratories. Most importantly our vodka is made to taste, not to last.’

38% abv,  £23.75/70cl, Highball Brands, 0207 637 7443

Related content

News |  Spirits & Cocktails

Highball Brands: 'vodka category has shifted the landscape of attitudes'

A wave of more bespoke distillation processes coming back into the vodka category has shifted the landscape of attitude towards it, according to Fabri

News |  Spirits & Cocktails

Tony Conigliaro launches new vodka brand with Cask

One of the dons of the UK drinks scene has created a flavoured vodka brand to mix with champagne.The first in the series is Woltz’s Rose Petal Vodka,

News |  Spirits & Cocktails

Crystal Head Vodka joins Cask Liquid Marketing in the UK

Dan Aykroyd's Crystal Head Vodka is on the move, joining the Cask Liquid Marketing portfolio from 1 April.The brand, in its unmistakeable skull-shaped

News |  Spirits & Cocktails

Cîroc launches mango-flavoured vodka

Building on the success of its pineapple and grapefruit variants, Cîroc has added a new flavour of vodka to its portfolio – mango.Designed to be used