‘Watch out World!’ Saunders is back at Bibendum

Chris Losh

Chris Losh

15 May 2018

Michael Saunders is back in charge of Bibendum, with new owners C&C Group announcing that he has returned to the company as chief wxecutive.

Saunders spent almost 25 years with the business before selling to Conviviality in 2016 for £60m. His return is sure to be welcomed by Bibendum’s producers and customers alike, following a traumatic few months for the company that culminated in the dramatic collapse of Conviviality in March.

Over the last two years, Saunders had been employed by Conviviality in a more advisory role, but was known to have grown increasingly concerned by some of the decisions taken in the running of the company.

Given that Bibendum has always been successful – it was an innocent victim, rather than a cause of Conviviality’s downfall – Saunders told Imbibe that he sees no need for wholesale structural or strategic changes. His plans, instead, are to help the company rediscover its mojo.

‘We want to get it humming again,’ he said. ‘There’s a great team and a great range of products here, and we have got very good support from C&C, the mother ship. Watch out world!’

James Kowszun is also returning as COO – a role he held for nine years.

Related articles

Wine

California special: Four producers to watch

If California’s wine scene can be characterised by just one thing, it’s a vibrant creativity – albeit one that occasionally verges on the certifiable.

Wine

Bibendum scoops second Merchant of the Year Award at SWA 2018

Bibendum has won Merchant of the Year in the Sommelier Wine Awards 2018 for the second year on the trot.

News

Bibendum PLB identifies top 2016 trends

In 2016, watch out for rum, Old World red wine, and craft beer beyond London, says Bibendum PLB.Following the company's insight earlier this week abou

Beer & Cider

Apples of the World: World cider

Think that cider is all West Country smocks and ooh-arr? Then think again.