Michael Saunders is back in charge of Bibendum, with new owners C&C Group announcing that he has returned to the company as chief wxecutive.
Saunders spent almost 25 years with the business before selling to Conviviality in 2016 for £60m. His return is sure to be welcomed by Bibendum’s producers and customers alike, following a traumatic few months for the company that culminated in the dramatic collapse of Conviviality in March.
Over the last two years, Saunders had been employed by Conviviality in a more advisory role, but was known to have grown increasingly concerned by some of the decisions taken in the running of the company.
Given that Bibendum has always been successful – it was an innocent victim, rather than a cause of Conviviality’s downfall – Saunders told Imbibe that he sees no need for wholesale structural or strategic changes. His plans, instead, are to help the company rediscover its mojo.
‘We want to get it humming again,’ he said. ‘There’s a great team and a great range of products here, and we have got very good support from C&C, the mother ship. Watch out world!’
James Kowszun is also returning as COO – a role he held for nine years.