The latest to join the ranks of spirits or wines launched in association with questionably current musicians, West Cork Distillers has partnered up with The Pogues to launch an Irish whiskey.
The spirit is a blend of grain and single malt Irish whiskey, and is described as having malt, cracked nuts and almond aromas, with a smooth malty and floral palate that has notes of chocolate and citrus.
'We wanted to create an Irish whiskey with global appeal, which isn’t without its challenges,' said John O’Connell, co-founder of West Cork Distillers. 'The Pogues offer a perfect partnership as they share many of the same values as our company such as an independent spirit, a slightly unorthodox approach and a commitment to quality, as well as success on the international stage.'
The Pogues added: 'It’s been brilliant working with such experts to come up with a whiskey that we all think reflects our spirit and that we all like the taste of. It’s wonderful to add to the ranks of great Irish whiskeys and we hope it stands the test of time.'
It's aimed at 25 to 35-year-olds, and is being launched globally.
40% abv, £30/75cl, Halewood International, 0845 600 0666