Westons launches Mortimer’s Orchard English Berry Cider

Imbibe Editorial

Imbibe Editorial

04 May 2017

Westons is adding some berries to its Mortimer’s Orchard cider brand with the launch of English Berry Cider.

The 4% abv sparkling, clear, berry-coloured cider is made from a blend of bittersweet, sharp and sweet apples, matured in Westons traditional oak vats before being blended with berry fruits.

'We are really excited to be launching Mortimer’s Orchard – English Berry Cider in time for the summer,' Tessa Holden, Mortimer’s Orchard brand manager, said.

'The launch follows our market insight and research which has identified that whilst draught fruit cider is growing spectacularly at 85% year-on-year, there is a limited super-premium offering within draught fruit cider.'

English Berry Cider is exclusively available on draught to the on-trade from May onwards.

Senses for Mortimers Orchard

As well as adding to its range, Westons is taking its Mortimers Orchard cider on a sensory sampling tour, visiting 150 key accounts between April and August. Kicking off with a number of Nicholson’s pubs, the Mortimers Orchard tour will include venues in London, York, Manchester and Leeds

Visitors will be offered orchard and apple-related tastes and scents, before donning VR goggles for a 360° tour of the orchard and mill, followed by a sampling session. Guy Lawrence, fourth-generation cidermaker, will provide the voiceover on the VR film.

'Millennials want an experience,' said Helen McIlveen, Westons’ activation manager. 'How do I get to learn about the product? This is like a pop-up orchard.'

mortimersorchard.co.uk

Related articles

Beer & Cider

Westons Cider reports ‘best year yet’

Westons Cider, makers of Stowford Press, has reported its ‘best year yet’, with sales up 6% to £58.6m.The company says its continued growth was driven

Beer & Cider

Westons adds cherry cloudy cider to its Rosie’s Pig festival range

Tuning into the continued growth in fruit ciders, particularly those with a purple hue, Westons has added a cherry flavour cloudy cider to its Rosie’s

Beer & Cider

Westons appoints new commercial director

Westons Cider has appointed Geoff Bradman, pictured right, to its board of directors, in the new role of commercial director.Bradman, who joined the c

Beer & Cider

Westons Cider Report 2018: 'Time to refresh your approach to cider'

Cider has grown 3.5% in value and 2.2% in volume overall over the last year according to the Westons Cider Report 2018.