Whitbread launches food-led Costa Fresco concept

Claire Dodd

Claire Dodd

08 December 2015

Pub, hotel and coffee-shop operator Whitbread has extended its coffee shop brand Costa Coffee to include a new food-focused offering.

Costa Fresco opened yesterday on London’s Tottenham Court Road, selling porridge, pastries, salads, quiches and cakes. Speaking to The Telegraph, Carol Welch, Costa’s global director of brand and innovation said: 'We really want to bring something different to the food market in London. The store will be similar to the traditional Costa stores, but will have much more of a food focus. All pastries, cakes and bread will be baked on site – our customers are telling us they want more, good quality food.'

The move comes as other coffee shops and fast food chains have begun to look to expand their remit, with Burger King recently being granted its first alcohol licence, allowing it to serve beer. Pub operators too are looking to get into the lucrative coffee market, with Welsh company Brains recently announcing it has secured £85m of funding to expand its Coffee#1 nationally.

According to figures from food research company Allegra Strategies, the number of coffee shops in the UK is set to increase from 16,500 to 21,000 by 2020, with sales reaching £8.6bn.

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