White Claw Hard Seltzer to launch in the UK next month

Robyn Black

Robyn Black

15 May 2020

The UK will be the first market outside the US for the brand 

In its home market, the brand has seen ‘explosive’ growth, making up 60% of sales in a category that grew 240% in volume last year to over 80m cases.

Davin Nugent, CEO of brand owner Mark Anthony Brands International, said: ‘Making the decision to come here was an easy one, as consumers familiar with the brand in America have made sure to have their voices heard on our social media channels; demanding we bring White Claw to these shores. UK retailers have also been hugely supportive of our plans as we seek to lead the development of an entirely new category in alcohol beverage, just as we have done in the US.’

A blend of sparkling water, gluten-free triple distilled spirit, and natural fruit flavour, White Claw Hard Seltzers are 4.5% abv and come in at 95 calories and 2g of carbohydrate per 330ml can.

Three flavours are being released here: Raspberry, Black Cherry and Natural Lime and will be available from 1 June in Tesco, Morrison’s and Sainsbury’s, before rolling out to other retailers. 

RRP £2.50/330ml can

Related articles

Spirits & Cocktails

Carpano Botanic Bitter to be launched in the UK next month

It will join Carpano Bianco, Classico and Dry vermouths in the Hi-Spirits portfolio

Spirits & Cocktails

Great white spark: White spirits

Bored of botanicals? Tired of tequila? Clinton Cawood runs the rule over a few lesser-known white spirits categories to see which one could be the nex

Spirits & Cocktails

White Lyan is set to close next year

The team behind White Lyan in Shoreditch have never been ones to stand still, but perhaps their next trick is the most surprising of all, as they reve

Mixers & More

Tia Maria launches inaugural Coffee Cocktail Month

The UK is set for a double shot of caffeine, with London Coffee Festival fast approaching and Tia Maria launching its very own Coffee Cocktail Month.[