White Heron Drinks relaunches British Cassis

07 September 2016

Booze-wise, it seems us Brits are giving the French a run for their money. This time it's liqueur, with the relaunch of British Cassis.

'The Currant Affair'
'The Currant Affair'

Having formed a new company called White Heron Brands Ltd, it set about completely rebranding British Cassis, a product made by Jo Hilditch, a fourth-generation farmer from Herefordshire who has been making British Cassis, along with Framboise, Fraise, Poire and Mure for 10 years, with a small customer base and different branding.

The liqueur has been repackaged and slightly reformulated, and will be sold in three sizes of bottle, with the 500ml aimed at the on-trade.

Aided by new drinks marketing agency Garnish Communications, White Heron Brands is hoping to break into upmarket London bars, as well setting its sights on smaller distributors. Increasing production from 20,000 to 100,000 bottles a year, it has also recently secured a partner for export.

Growing the blackcurrants on their farm, Hilditch started producing and selling small quantities of the drinks in 2005, before finally appearing on Dragons' Den in 2015.

The recommended serve for British Cassis is a twist on the Kir, British Royale, ideally paired with English sparkling wine. Another serve is The Currant Affair, made with cassis, gin, lemon juice, sugar syrup and lemonade or soda.

White Heron Brands' long-term plan is to partner with bars all over the country and identify new recipes, starting with Shrewsbury's House of the Rising Sun, who've paired the product with white rum and peach. British Cassis will also be attending London Cocktail Week, hoping to have a pop-up bar at the event.

For more information on British Cassis, visit the website.

15% abv, POA, LWC Drinks, 0845 402 5125

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