Wine drinkers against Brexit, says recent report

Jacopo Mazzeo

Jacopo Mazzeo

26 November 2019

According to an analysis published by research and insights agency Wine Intelligence, 55% of Britain’s 28 million regular wine drinkers would support remaining in the EU in a potential second Brexit referendum.

The analysis, featured in Wine Intelligence’s annual review of the British wine market, claims that nearly seven out of 10 regular wine drinkers believe that Brexit will lead to increased prices, while only 5% expect prices to fall.

Furthermore, the report says that 65% will continue drinking EU wine after Brexit, while 29% think they’ll buy less and 6% will buy more.

Younger wine drinkers, aged 18-34, are twice more likely to vote Remain than Leave in a potential second Brexit referendum. ‘Our data suggests that regular wine drinkers were always leaning towards Remain,’ commented Wine Intelligence chief operations officer Richard Halstead, ‘but this feeling is growing stronger the closer we get to Brexit, particularly among younger wine drinkers.’

Within the younger segment, female voters in particular show a stronger Remain support (79%), with only 21% backing Leave.  

Compared to younger wine drinkers, over-65 voters lean towards remain by a smaller margin (54% vs 46%). 

Related articles

Beer & Cider

The value of cask ale drinkers, according to the Cask Report

It turns out cask ale drinkers are better than other drinkers - just check out the numbers in the 2015 Cask Report.Amongst positive real ale figures i

Wine

Economic optimism reflected in wine trends, according to report

As with so many recent wine market reports, sparkling wine continues to be the hero according to the latest Wine Intelligence UK Landscapes 2015 Repor

News

Late night economy still thriving, says new Deltic report

Almost 40% of Brits go out on a late night out once a week according to new research from the Deltic Group, which it says proves the night time econom

Mixers & More

Botonique, soft drink for wine drinkers

Botanique is a new soft drink that targets wine drinkers with its botanical-led flavour profile.It's actually made using alcohol, which serves to extr