With the new expression the brand is tapping into the growing demand for low-abv drinks, it says
Pure Lite clocks in at only 20% abv and is made with organic wheat. It follows the launch of the British band’s flagship spirit Pure Vodka in July 2019.
‘We are responding to consumer demand for a higher quality, better tasting drink without the calories,’ said founder Adam Player. ‘We pride ourselves on our environmental credentials, now our customers can be both eco-friendly and health conscious whilst enjoying their favourite cocktails.’
Pure Lite, 20% abv, RRP £30/700ml, WM Spirits, wmspirits.co.uk
Despite a global pandemic, national lockdown and social distancing rules, we managed to run the inaugural Imbibe No & Low Taste Awards this year. If you're in the market for some tasty new no and low options, check out the full list of winners here.