Women are drinking beer more often, according to new craft beer report

Robyn Black

Robyn Black

12 March 2020

The Society of Independent Brewers (SIBA)’s British Craft Beer Report, which is released today, found that the number of women drinking beer has almost doubled since last year

Some 11% of women surveyed said they drank beer more than once a week now, up from 6% in the 2019 report.

The report also pointed to an sharp rise in the number of independent tap rooms in the UK with 30% of independent breweries now boasting a taproom serving beer on-site, while the rise in the number of breweries making no and low-alcohol beers was also highlighted by report editor, Caroline Nodder.

Overall, volume growth in the craft beer category is slowing (up just 0.2% in 2019) and a growing number of drinkers (50%, up from 43% in 2019) said they believe genuine craft beer must be produced by a small independent brewery. In contrast only 3% of people said they believe craft beer can be made by a multinational global, according to the report.

‘The findings in this year’s report show a drastically changing marketplace – with consumers opting for no- or low-alcohol options, particularly young people, and brewers who are quickly adapting to this challenge and bringing out some really interesting, flavoursome low-abv beers,’ said Nodder.

‘It shows the dexterity of small independent breweries and I think we are going to see even more growth in this area over the next twelve months as people become more health-conscious.

‘Community is also increasingly important for consumers and this has really helped with the growth in local brewery taprooms. Beer drinkers can try fresh beers direct from the source and often try something not available elsewhere – for brewers it has created a vital revenue stream in a market that is extremely tough and competitive. It’s one of the big success stories of the last few years and almost a third of independent breweries now have a taproom on site – an incredible number across the UK.’

The report was launched today (Thursday 12 March) at BeerX UK, SIBA’s annual beer and brewing trade show.

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