The world's first 0% abv rum punch launches

Jane Ryan

30 May 2018

You may think of punch as a booze-laced communal drink from the proverbial flowing bowl, but there’s a new product on the market that is challenging both these notions – Punchy, an RTD that comes in at 0% or 4% abv.

Punchy Drinks is the brain child of Paddy Cavanagh-Butler, a 24 year old entrepreneur who understands the future of the booze industry isn’t as firmly entrenched in hard liquor as we might all think.

Playing into the increasingly health-conscious and diet-wary market, Punchy is still very much a traditional punch. It uses five flavours, including ginger and peach, and according to Cavanagh-Butler, consumers are struggling to tell the difference between the boozy and the boozeless versions, thanks to the natural rum flavouring in the 0% option.

‘We’re moving away from the sugary, heavy style of drinks normally associated with rum and the Caribbean, and instead moving towards healthier products,’ he told Imbibe.

Punchy’s website further backs this up, saying it’s a product for ‘vegans, non-drinkers, drinkers and only-drink-on-the-weekenders’.

The brand is soft launching this summer, but Cavanagh-Butler has his sights set on bigger things for the brand and is currently in negotiations with Selfridges and will be exhibiting the RTDs at Imbibe Live.

Related content

News |  Spirits & Cocktails

Rum, blood & tiki: The history of British Navy rum

Since the 17th century, rum has had firm roots in Britain’s maritime heritage. Eleanor Dallaway reports on the British Navy’s rum-drenched history.

News |  Spirits & Cocktails

A whole lot punchier: Punch Room launches The Five: Volume II

Isabella Sullivan heads down to The London Edition's Punch Room to check out the latest installment in its 'The Five' punch menuFamed for its sultry a

News |  Spirits & Cocktails

Cockspur Rum Punch RTD launched in UK

The global rum brand's new product will be available to the on-trade in both 275ml and 1-litre bottle formats.

News |  Spirits & Cocktails

In the shaker: Punch

From Britain's posh peeps to the soldiers toasting the Armistice and now bar hipsters everywhere, punch's simple blend of spirits, fruits and spices h