This coming weekend is a big one for Wray & Nephew, as you can imagine, although the brand has its eyes on King's Cross tomorrow and not Notting Hill.
With the help of its Nephews and Nieces, the brand is taking up residence at the Big Chill for the fourth in a series of events entitled Jamaica Rum Tings, previously held throughout August in Bristol, Brixton and Leeds. There will be dominoes, a free-pour challenge, and the Reggae Rum Punch Relay Race, with Wray merchandise for the winners.
Wray's Nephews and Nieces are full-time bartenders and bar managers that help out with training and events for the brand. 'We're bartenders who love the product, pour the product, and know how to use it,' said Divyesh Chauhan, of Beast restaurant in London.
'We talk to the bar staff about the culture, and about the history of the product – Wray & Nephew is 90% of white rum sold in Jamaica. At the Jamaica Rum Tings, we show them the serve, and make sure they have enough, but we're not serving drinks – we're talking to consumers,' Chauhan added.
There's currently a Niece or Nephew in Bournemouth, Leeds and Bristol, with two in London. Sounds like a good gig? The brand's planning a recruitment drive at the moment for both Scotland and London, starting in October. Speak to your rep for more details.