The Zetter Group has confirmed it is set to open its first venue outside of London, with a new hotel in central Manchester.
The new site will occupy the currently derelict London Road Fire Station building which sits opposite Piccadilly station, and will be the group's fourth hotel.
In a statement, the company said that the building's iconic setting and storied past chimes with the brand, describing the upcoming venue as 'Manchester's first truly international boutique hotel'.
The London Road site is being developed by Allied London, and will include a number of other 'world class' hospitality brands, spread across five floors. One Space, as it will be called, will include a cocktail bar, spa and working space.
Michael Benyan, the Zetter Group's director, said: 'We are delighted to have finally found the perfect opportunity to open a Zetter property in Manchester. London Road is an iconic building and a real gift for us as hoteliers.'
He continued: 'We want to preserve the existing beauty and magic of the building and use it to help create a unique experience for our guests. Allied London should also be applauded for their vision and ambition for the regeneration of the area – it's an exciting project to be a part of.'
The new Zetter site will have interiors designed by Russell Sage Studios. The London based firm also designed for the Goring Hotel’s Royal Suite, a number of Jason Atherton's and Gordon Ramsay's restaurants, as well as the interiors for two Zetter Townhouse projects and Grain Store, also Zetter Group.
A planning application is due to be submitted in autumn this year.